Competitor Landscape

While education is a competitive space by nature, think Ivy League versus traditional education versus community college, etc., the great reason to be in this space is that everyone learns differently. Once users find an education vehicle that works for them, they become extremely loyal as long as the quality and other reasons to choose it (like rewards) are maintained.
When it comes to immediate alternatives to the Continuum platform, there are six main categories: other Web3 Education Platforms, Traditional Web2 Education Platforms, Play2Earn, Move2Earn Platforms, Traditional MarTech platforms, and Web3 MarTech platforms.

Web3 Education Platforms

These are all recently established (within the last 5-10 years), and some have already implemented a Learn2Earn model, but we have yet to discover a platform with their own token. These audiences are different from Continuum’s as the main subject of study is Web3.

Web2 Education Platforms

More traditional in nature, these e-learning platforms have been established for many years. Platforms like Udemy, Skillshare, Masterclass, and Duolingo can have massive user bases due to their popularity and reputation.

Play2Earn & Move2Earn Platforms

These categories are both more recently established, however, some platforms are already advertising over 500,000 users. Specifically, Stepn made a huge breakthrough when briefly reaching a $2+ billion market capitalization. While these platforms are gamified with earning potential, they are not considered “education” products.
Web 3 Education Platforms
Web2 Education Platforms

Continuum’s strong focus on NFTs puts it ahead in this competitive landscape:

  1. 1.
    NFTs are here to stay so it gives exposure to a much larger market
  2. 2.
    NFTs add many gamification possibilities and provide a sense of community
  3. 3.
    NFTs allow us to increase the buying pressure on our token
Plus, a strong DeFi strategy works in our favor. For example, the illuvium platform launched its token before a game and still managed to innovate with token holders staking for long periods.

Demand Generation Strategy

Over 18,000 cryptocurrencies exist today, and there are a few thousand crypto companies. It is, therefore, important to come up with a marketing strategy that is not only cost-effective but also works quickly to target audiences on the right platforms.
Several traditional fintech players with deep pockets are announcing plans to enter the cryptocurrency market in 2023. It has, therefore, never been more important for blockchain, NFT, and cryptocurrency brands to develop effective marketing strategies.

Demand through Digital Marketing

Cryptocurrency-related products usually do not respond well to traditional marketing. On the flip side, the best way to grow a crypto community is through digital marketing, influencer marketing, social media management, and digital management.
Continuum will utilize social media, paid search, partnerships with influencers and brands, and token incentives to users with end goals of:
  • A wider audience and greater awareness
  • Experienced team with global coverage
  • A customized marketing strategy
  • Results tracking and full transparency
It's no secret that effective social media strategies require engagement. Brand identity is formed by engaging with followers. The content Continuum produces makes them FEEL as if they are opening a gift. Followers want to experience the journey, and we are highlighting all of the notable stops along the way.
Acting as a guide along the way, Continuum will continue to share interesting information in exchange for followers’ support and advocacy on social media.
The following facets are keys to our digital marketing growth strategy:
  1. 1.
    Referrals – positive word of mouth and incentivized
  2. 2.
    SEO and link building – creating interesting content that hits key touch points
  3. 3.
    Influencer marketing – using established course creators and their network effects
  4. 4.
    Videos & high-value content – providing free educational content on mainstream social platforms like Instagram and TikTok to drive app traffic